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Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them.The biggest changes have been brought by the .4 billion online-dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.I read dozens of studies about love, how people connect and why they do or don’t stay together.If she were at a bar and smiled at him, Derek of 1993 would have melted.
In the course of our research, I also discovered something surprising: the winding road from the classified section of yore to Tinder has taken an unexpected turn.The first woman he clicked on was very beautiful, with a witty profile page, a good job and lots of shared interests, including a love of sports.After looking the page over for a minute or so, Derek said, “Well, she looks O. I’m just gonna keep looking for a while.” I asked what was wrong, and he replied, “She likes the Red Sox.” I was completely shocked. Imagine the Derek of 20 years ago, finding out that this beautiful, charming woman was a real possibility for a date.10 in., has brown hair, lives in Brooklyn, is a member of the Baha’i faith and loves the music of Naughty by Nature.Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.